Daytime Tuesday (am): Jazz is out of the traps

Musexpo Europe's daytime panel kicked off with an at times heated but always entertaining global keynote. There were also some news announcements. Radio 1's head of music policy George Ergatoudis hinted that the radio station is poised to launch a new set of interactive and community features, based on a recent "visualisation" experiment whereby listeners could watch what was happening in the studio in real-time, as well as witnessing all of the text messages being sent in on a live feed.

EMI Music Publishing UK president Guy Moot, Island co-president Ted Cockle, Big Life Management founder Jazz Summers and International Talent Booking MD Barry Dickins made up the stellar line-up.

Paul Brown from Spotify sadly wasn't able to make today's proceedings but might have been interested at the amount of time spent discussing the potential foibles of their business model. There was much worry about the ad revenue versus subscription take-up (premium subscribers for Spotify are alleged to be in the region of 15,000 in the UK at present).

The broad range of topics ranged from using the right communication channels, managing them (Summers talked about the number of people at Big Life tasked with managing social networking comments) and thinking about alternative methods of utilising a fanbase. Tinchy Stryder, a UK No 1 artist sells 500 T-shirts per month which don't have his name or image on it - the lesson to be learned is using not just the music, but the lifestyle and message behind an artist to maintain fans interest.